Tekrum Marketing Plan for Malaysia:Akademische Schriftenreihe. 1. Auflage. Carmen Nowak
Tekrum Marketing Plan for Malaysia: Carmen Nowak
Für die 2. Auflage des DuMont Reise-Handbuches war die Autorenfamilie Renate, Stefan und Mischa Loose intensiv vor Ort unterwegs. Malaysia ist das wahre Asien, so verspricht es der Slogan des Fremdenverkehrsamtes und so erlebt man auch als Besucher das Land - ein multikulturelles Tropenziel mit freundlichen, exotisch gekleideten Menschen, bilderbuchartigen Traumstränden und dichten Urwäldern, die zu den ältesten der Erde gehören.Von der kolonial geprägten Welterbestadt Melaka bis zum futuristischen Singapur, von den Teeplantagen der Cameron Highlands bis zu den Orang- Utan-Schutzgebieten in Sabah werden alle sehenswerten Regionen und Städte beschrieben. Zu jedem Kapitel präsentiert eine Doppelseite »Auf einen Blick« die Highlights, die schönsten Routen, aktive Naturerlebnisse und besondere Tipps der Autoren. Ort für Ort haben Renate, Stefan und Mischa Loose ausgesuchte Unterkünfte, Restaurants oder Einkaufsadressen zusammengestellt, die in den Cityplänen eingezeichnet sind. Wanderungen erschließen die schönsten Landschaften, etwa den tropischen Regenwald von Langkawi oder den Kinabalu National Park. Viel Wissenswertes über Malaysia und Singapur, über die Geschichte und Gegenwart oder den Alltag der Menschen, lässt sich in der einführenden Landeskunde wie in den eingestreuten Themenseiten nachlesen.Für eine rasche Orientierung sorgen die detaillierte Extra-Reisekarte im Maßstab 1:750.000, eine Übersichtskarte mit den Highlights sowie 31 Citypläne, Wander- und Routenkarten.Das ausführliche DuMont Reise-Handbuch beschreibt Malaysia und Singapur flächendeckend, gegliedert nach Reiseregionen. Es legt einen deutlichen Schwerpunkt auf die besonders sehenswerten Städte und Landschaften. Mit Tipps und Adressen Ort für Ort, umfangreichen Hintergrundinformationen sowie einer Extra-Reisekarte.Wissenswertes über Malaysia, Wissenswertes für die Reise, Kulinarisches Lexikon, Sprachführer, Kuala Lumpur und die südliche Halbinsel, der Nordwesten mit Pulau Penang, die Ostküste und das Landesinnere, Sarawak, Sabah, Singapore, 32 Karten und Pläne plus eine separate Malaysia- Reisekarte im Maßstab 1:750.000.Renate und Stefan Loose leisteten mit der Herausgabe von Travel Handbüchern zu asiatischen Ländern Pionierarbeit auf dem deutschen Reiseführermarkt. Ihr Sohn Mischa begleitete sie von Anfang an auf ihren Reisen und seit dem Abschluss seines Studiums der Südostasienwissenschaften recherchiert auch er hauptberuflich in Südostasien. Landeskenntnis und Reiseleidenschaft, ein kritischer Blick und das Wissen darum, was Reisende wissen wollen und wissen müssen, prägen dieses Buch.Zu jeder Region »Auf einen Blick« die Highlights, die schönsten Routen, aktive Naturerlebnisse und besondere Tipps des Autors. Ort für Ort ausgewählte, mit einem Schlagwort bewertete, kommentierte Adressen mit Preisangaben. Citypläne mit genauem Eintrag aller Adressen und eine separate Extra-Reisekarte mit enger Vernetzung zum Text. Wanderungen und andere Aktivtouren mit Detailkarten. Ausführliche Landeskunde und aktuelle Themen aus Wirtschaft, Politik, Gesellschaft und Alltag.
This book discusses the importance of identifying and addressing misconceptions for the successful teaching and learning of science across all levels of science education from elementary school to high school. It suggests teaching approaches based on research data to address students common misconceptions. Detailed descriptions of how these instructional approaches can be incorporated into teaching and learning science are also included. The science education literature extensively documents the findings of studies about students misconceptions or alternative conceptions about various science concepts. Furthermore, some of the studies involve systematic approaches to not only creating but also implementing instructional programs to reduce the incidence of these misconceptions among high school science students. These studies, however, are largely unavailable to classroom practitioners, partly because they are usually found in various science education journals that teachers have no time to refer to or are not readily available to them. In response, this book offers an essential and easily accessible guide. Dr. Mageswary Karpudewan, co-editor and contributor, is an Associate Professor at the School of Educational Studies, USM. She began her career in education as a chemistry teacher in 1996. Subsequently, she joined USM as a chemistry educator in 2011. Her research interests include integrating green chemistry into teaching and learning of secondary-school science and chemistry and teacher education programs. Dr. Mageswary is an active Editorial Board member for the International Journal of Science and Environmental Education (SCOPUS indexed) and Eurasian Journal of Physics and Chemistry Education. She is also an active reviewer for various science education journals. Her works have been published in national and international journals, and she has written chapters in books and monographs that have been published at both the national and international level. Dr. Ahmad Nurulazam Md. Zain, co-editor, is a Professor at the School of Educational Studies, USM. He has more than 25 years of teaching and research experience at USM including a short stint at Kings College London. He was Director of the National Higher Education Research Institute, Deputy Dean of the School of Educational Studies, USM and Program Manager at the Centre of Education and Training in Renewable Energy. His research areas include science education, higher education and computer education. His works have been published in national and international journals. He has also written chapters in books and monographs that have been published at boththe national and international level. Dr. A. L. Chandrasegaran, co-editor, is a Research Associate at the STEM Education Research Group, part of the School of Education at Curtin University in Perth, Australia. After obtaining a BSc (Hons) from the University of Canterbury, Christchurch, NZ and a Teaching Diploma from the Christchurch Teachers College on a Colombo Plan scholarship, he began his career in education as a chemistry teacher at English College, Johor Bahru in 1966, then was Johor State Science Supervisor before retiring as Principal of Sultan Ibrahim Secondary School in Kulai. He subsequently taught general science and chemistry in Singapore and Perth before joining Curtin University in 2005 after obtaining an MSc (Sc.Ed.) and PhD from Curtin University. His research interests include evaluating students understanding of science concepts and developing two-tier multiple-choice diagnostic assessments in science.
One of the most amazing feats of modern life is the frequency with which airplanes safely take off and land: about 40,000 times a day in the United States alone. Commercial aviation is by far the safest mode of transportation and is becoming safer all the time. But on the exceedingly rare occasion that a plane does crash, comprehensive accident analysis, thorough investigation, and implementation of remedial actions significantly reduces the probability of an already remote event ever recurring. Plane Crash, an unprecedented collaboration between mechanical engineering professor George Bibel and airline Captain Robert Hedges, shares the riveting stories of both high-profile and lesser-known airplane accidents. Drawing on accident reports, eyewitness accounts, and simple diagrams to explain what went wrong in the plane and in the cockpit, Hedges provides invaluable insight into aviation human factors, while Bibel analyzes mechanical failures. No prior scientific knowledge is needed to understand the principles and procedures this book describes, only an interest in the view from what Captain Hedges describes as ´´the best seat in the house.´´ Organized around the phases of flight¿takeoff, climb, cruise, approach, and landing¿this book is a captivating look at some of the most dramatic plane crashes of the modern age, including Asiana Airlines 214, Air France 447, and Malaysia Airlines 370. If you have ever wondered what goes through a pilot´s mind as a flight takes a turn for the dangerous, what impact turbulence actually has on flight safety, or even just how the wonders of aeronautics work to keep passengers safe day in and out, Plane Crash will both fascinate and educate.
A year after the disappearance and commencement of the international search for Malaysia Airlines Flight 370, no sign of the plane has been found - no debris, no bodies, no sign of the much-talked-about black box. Richard Belzer, George Noory, and David Wayne want to know why. Scrutinizing the theories the media and politicians claim are the ´´most likely´´ reasons the plane crashed, Belzer, Noory, and Wayne argue that if a year after a huge Boeing 777 has gone missing, and there´s still no sign of it whatsoever, it´s time to think outside the box. The public needs to stop being misled. If a plane and its passengers went ´´missing´´ once, what´s to stop it from happening again? Some of the theories the authors consider seem implausible on the surface, but the thorough research they´ve done and the continual failure of politicians, aviation authorities, and military members around the world to give any indication they´re wrong makes their arguments as good - if not better - than the more widely shared ones. The title of this thought-provoking volume, Someone Is Hiding Something, is a line spoken by former Malaysian Prime Minister Mahathir Mohamad - perhaps the only government official to publicly acknowledge the true reason that neither Flight 370 nor the 239 people onboard have been found. 1. Language: English. Narrator: L. J. Ganser. Audio sample: http://samples.audible.de/bk/adbl/022874de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
On March 8, 2014, Malaysia Airlines Flight 370 loaded 239 people onboard and took off for what should have been a six-hour flight. It never made it - and it´s still missing. It´s been a year since Malaysia Airlines Flight 370 vanished, and there´s still no sign of the aircraft, its passengers, or its crew nor confirmation of what happened or where the aircraft resides. In this gripping investigation of the events that led to the plane´s disappearance and why they could happen again, CNN aviation analyst David Soucie exposes the flaws in the aviation industry, shares what needs to be done so a plane doesn´t go missing again, and uses a Bayesian analysis model to reveal what most likely happened onboard the plane that led to its downfall. Comprehensive in scope, personal and empathetic in voice, Soucie draws on his 30 years of experience as an accident investigator working with the Federal Aviation Administration. He allows you to put the wild speculation about the plane´s disappearance aside and assess the facts through the eyes of an experienced accident investigator. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Paul Christy. Audio sample: http://samples.audible.de/bk/adbl/022849de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The definitive investigation into the greatest aviation mystery in history, with a startling hypothesis about who took the plane, where they took it, and how. On March 8, 2014, Malaysia Airlines Flight 370 disappeared. A year later, still no trace of the plane - or the 239 people onboard - has been found. But why? In The Plane That Wasn´t There, science journalist and CNN aviation analyst Jeff Wise sweeps aside the conspiracy theories and misconceptions and lays out, with clear concision, just what we know about the plane´s fate - and what we don´t. The deeper into the technical details one delves, Wise reports, the stranger the case seems. He proposes that in order to make sense of the data we have, a radical new hypothesis ought to be considered - one that he lays out in gripping detail, complete with modus operandi, flight path, possible perpetrators, and a startling destination. Jeff Wise is a science journalist specializing in aviation and psychology. A licensed pilot of gliders and light airplanes, he has also written for New York, The New York Times, Time, Businessweek, Esquire, Details, and many others. His 2011 Popular Mechanics story on the fate of Air France 447 was named one of the Top 10 Longreads of 2011. His last book was Extreme Fear: The Science of Your Mind in Danger. A native of Massachusetts, he lives in New York City with his wife and two sons. 1. Language: English. Narrator: Jeff Wise. Audio sample: http://samples.audible.de/bk/adbl/023863de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.